We've attended the CHA Winter show for a decade. Every year we find something that inspires us...a new product, a new technique, a new artist. This time, however, the focus was on eco-friendly product and ideas. (We love that...in fact PageSage was the first video/DVD publisher in the industry to go green last year.)
We got our first peek at some of the booths during set-up. Breezing through the Deisgner area, we spyed Sarah Hodsdon (Sarah-n-Dipitous Designs) putting the finishing touches on her booth. We already know that Sarah is wickedly creative. (We are working on editing her DVD right now.) But when we saw her booth, we were blown away. Here she was showing us the flower bouquet and vase she made out of cardboard. In fact, her entire booth was constructed from cardboard!
Little did we know at the time that this was such a small glimpse of the magic she designed. Next we got a glimpse of her press kit. Sarah designed both a compelling press kit AND a unique display for her kits...all out of cardboard. We weren't the only ones impressed by Sarah's press kits. She won the best press kit award at the show.
We chatted with Sarah as she continued to construct her booth. She explained that the booth represented the tree house in her press kit display. Oh how we loved the tree! Sarah's team was in the midst ot erecting the tree in her booth as we chatted. The tree is covered with hundreds...no...thousands of paper blossoms. The booth walls are a collage of different textures...all recycled of course! The floor is woven strips of cardboard. The furniture is cardboard as well (and totally functional and comfortable)!
The next time we got a chance to catch up with Sarah, the show was open and her booth was completed. She had added cardboard crown molding...cardboard strips woven together like the gum wrapper jewelry. She even had a cardboard butterfly soaring along one wall.
We weren't the only ones blown away by Sarah's creativity. Her booth charmed everyone...including the folks at CHA. She was awarded first place for her booth design in the Designer section. She was surrounded by some incredibly talented designers...but Sarah's design inspired us to embrace recycling in everything we do.
We snapped a quick photo of her awards before we had to head home. Our artists inspire us every day...but at CHA, well, sometimes they just go and pull out all of the stops like Sarah did. I only wish that you could have all seen her booth in person. Surely a cell phone camera just can't do it justice!
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