Any kind of project, from producing DVDs to launching a rocket boils down to managing three things: costs, quality, and schedules. As I type this, I am reminded of a computer consultant friend of mine that has the best business cards: "Fast. Accurate. Cheap. Pick any two."
PageSage isn't any different. We balance the same business dynamics. We've already made the big decisions. We are committed to producing the best DVDs possible. (Thumbs up to Accurate/Quality!) Sometimes that means that projects take longer to complete. Or, we may need to invest more money in a project than we had planned. For example, for Art Unscripted with Carol Duvall, we did not originally plan to do any filming at Carol's home studio in Michigan. But, when we reviewed the footage we had from our event in California, we knew that we needed more. The only way to get more was to put our crew on a plane and head out to Carol's neck of the woods. This is the only way we know how to make sure that every DVD we release is one we ourselves would purchase.
In our quest for high quality, however, we sometimes sacrifice our original release date estimates. Nobody loves it when that happens. The truth is we hate disappointing any of our customers when things are delayed. (We remain pretty confident though that you agree with our philosophies here. You've told us as much in your responses on our Creativity Survey.) In the interest of not disappointing anyone, we've decided that we will do our best to avoid announcing a release date before a title is actually released to manufacturing. In that spirit, we've updated the release dates on our web site for all DVDs currently in progress to TBD.
In the end, we are okay with being slow as long as we can continue to be the best (and the only award-winning) video/DVD publisher in the craft industry. We hope you are too. We suspect that if you really wanted low-quaility video, you would be watching amateur video clips on YouTube™ instead of reading our blog.
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